MARKETINGMAG.CA IMost of Canada’s biggest marketers weathered the recession well with their brands gaining value, according to the latest research from Brand Finance. One noteworthy exception was Research in Motion’s BlackBerry, whose brand value dropped almost 25% since January of this year.
London-based Brand Finance calculates a brand value by forecasting the royalties that would accrue to a brand holding if that company licensed the brand to an operating company. In January, Brand Finance figured Blackberry was worth $4.36 billion. It has since dropped to $3.3 billion (see chart below).
Canada’s banks dominate the top 15 Canadian brands and all showed growth. Royal Bank of Canada retained the top spot overall, valued at $7.55 billion, followed closely by TD at $7.53 billion.
London-based Brand Finance calculates a brand value by forecasting the royalties that would accrue to a brand holding if that company licensed the brand to an operating company. In January, Brand Finance figured Blackberry was worth $4.36 billion. It has since dropped to $3.3 billion (see chart below).
Canada’s banks dominate the top 15 Canadian brands and all showed growth. Royal Bank of Canada retained the top spot overall, valued at $7.55 billion, followed closely by TD at $7.53 billion.
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