miércoles, 8 de febrero de 2012

Microsoft presenta las posibilidades publicitarias de Xbox Live


Microsoft Advertising ha presentado en Madrid las posibilidades publicitarias de su nueva plataforma de entretenimiento, que permite a la audiencia acceder a contenidos premium e interactuar con ellos mediante la voz o los gestos. Varias marcas importantes como Coco Cola le han apostada a esta nueva forma de publicidad.

Se trata de un target integrado por usuarios bastante activos en internet, que no sólo se conectan para jugar, sino que aprovechan las posibilidades de esta nueva forma de ver televisión de los cuales el 35% explora el contenido de los anuncios que visualiza en Xbox LIVE, interactúa con ellos una media de cinco minutos, y también el 35% habla con diversas personas sobre las marcas que ha visualizado.

La audiencia de Xbox LIVE está formada en un 59% por hombres y en un 41% por mujeres. Se trata de un público de perfil joven (el 49% tiene entre 15 y 34 años y sólo un 7% tiene más de 55), de los cuales el 21% pasa entre 5 y 14 horas jugando con su Xbox.

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