MARKETINGWEEK.CO.UK The new PlantBottle packaging is made from up to 22.5% renewable plant-based “PET” materials and up to 25% recycled plastic. Coca-Cola claims the bottles are more environmentally friendly than their previous versions because they will reduce the company’s dependency on fossil fuels.
The bottles, which are rolling out today across the Coca-Cola, Diet Coke and Coke Zero range, will be identified with a PlantBottle logo and on-pack messaging.
The launch of the new range will be supported by print ads and advertorials across national and regional media.
The bottles, which are rolling out today across the Coca-Cola, Diet Coke and Coke Zero range, will be identified with a PlantBottle logo and on-pack messaging.
The launch of the new range will be supported by print ads and advertorials across national and regional media.
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